Monthly Archives: May 2015

What is Creative?

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According to a recent government think-tank craftspeople can no longer be considered ‘creative’. Given the task of Classifying and Measuring Creative Industries they ‘classified’ a craftsperson as a ‘manufacturer who follows fixed procedures to produce articles by hand’. No creativity required! Having spent most of my life working in what I consider to be ‘creative industries’ I’m appalled, especially when the same report praises desk-dwellers like Town Planners and IT consultants for their creative input. At a stroke my status is downgraded to unimaginative; lacking innovation, artistry or aesthetics. But hasn’t there has always been an element of snobbery towards makers who actually get their hands dirty?

I was brought up on the premise that it’s exemplary to make things by hand. When I studied at Art College William Morris remained the oracle and he believed that losing respect for the past meant the future was in trouble. Making is in our genes – from making food to making clothes, mankind learned hand-skills in order to survive. But hand-skills are developed through creative intellect passed down from master to apprentice, and Morris challenged Victorian industrialists for failing to recognise this fact.

For some archaeologists the humble sewing needle marks the most crucial advance for prehistoric societies. This simple tool allowed our ancestors to finally crawl out of their caves. Needles meant clothing fashioned from raw animal skins could be made to fit. And clothes that fitted made winter hunting expeditions more endurable. Better diet meant survival rates improved and life-spans extended, enabling clans to pass greater wisdom and experience onto the next generation. The beautiful paintings left in caves remain the only evidence of their life stories. And of their instinct for creativity.

It took thousands of years before primitive societies discovered how to farm in such a way they could sustain life without the need to wander. And it was no doubt during this period a wider range of craft skills were perfected. Whether making vessels to store water, or weaving textiles or tanning leather to make clothes, people were discovering how to manipulate whatever materials they discovered in order to improve their lives. Perhaps that’s why the current government boffins think crafts lack creativity, because we’ve been using these processes for a very long time. But even if societies did have to produce everything required to sustain life there’s nothing to say they didn’t enjoy the process, people who work with their hands are nothing if not resourceful.

Each stage of early intellectual development can be credited to a breakthrough in manufacturing techniques brought about by craftspeople. Without skills honed from manufacturing hand-crafted products the Renaissance just couldn’t have happened. Blame glassmakers on the island of Murano for the invention of spectacles. And Guttenberg was apprenticed to be a jeweller, that’s how he learned the techniques necessary to ‘create’ moveable typefaces.

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It might take a given set of procedures to make a product by hand, but craftspeople are perpetually innovating, pushing the boundaries of what is possible, and it’s in their nature to explore and experiment. But an experienced craftsperson does not separate the workings of the hand from the workings of the mind. There is no such distinction. Neither do they baulk at getting their hands dirty.

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